Cycling: Tour of South Africa
Earlier this year it was announced that Cycling South Africa and SweetSpot had entered into a partnership to create an Elite International Road Cycling Stage Race to be held in South Africa in the first quarter of 2018 and today the official name of the event has been confirmed as the Tour of South Africa.
The exciting event will attract the world’s top professional teams to what is initially planned to be a six-day multi-stage race. One of the intentions of the event is to create investment into cycling through an overriding Non-Profit Organisation that will govern the event, and oversee the distribution of benefits generated by it.
Having a renowned company like SweetSpot on board with their extensive experience in presenting the Tour of Britain amongst other events, will ensure that the event is of a high quality. Besides the sporting benefits that the event will bring it will also play a huge role in showcasing how beautiful South Africa is, thereby contributing to the tourism industry and boosting the economy.
Cycling South Africa has given the go-ahead for this event and Team Dimension Data are excited at the prospect of racing on home soil. A blue riband event in South Africa has been conspicuously absent for some time now and with its strong cycling heritage allied to an almost fanatical appetite for all things cycling South Africa deserve a first-class race.