Capsule Range of Sport Infused Lifestyle Products Celebrates 10 Years of Partnership
PUMA has launched the new Ferrari Premium Collection, a capsule range celebrating the 10 Year Anniversary of PUMA’s partnership with Ferrari. The lifestyle collection features 10 high-end pieces, inspired by the racetrack and made in Italy with beautiful craftsmanship. The result is a special edition product series that combines sophistication and sport, bringing the spirit of Scuderia Ferrari to this range of apparel, footwear and accessories.
In 2005, PUMA first partnered with Ferrari and embarked on a new ear of motorsport inspired lifestyle product collections. A decade later, PUMA is celebrating this partnership and the shared values that define it. Passion, speed and innovation are at the heart of a series of special edition product collections that exude the spirit of the Scuderia Ferrari Team. PUMA with its brand mission and Ferrari through its aspiration for success are Driven To Be Faster.
PUMA has taken classic tailored styles and re-designed them through a sports infused lens. The innovative world of Scuderia Ferrari inspires each item in the collection, with design elements such as ergonomic cut lines, mesh bonding and advanced construction techniques featuring throughout the range.
Key pieces from the Ferrari Premium Collection include:
SF Premium Leather Jacket (R54,999)
This jacket is the pinnacle apparel piece within the Ferrari Premium Collection, made in Italy with premium leather and designed for a performance lifestyle. It’s bonded with mesh, utilising an advanced construction technique to increase comfort. Inside and out, particular attention has been paid to the finer details such silicon embossing, and rich trims.
Ferrari Premium Attaché (R14,999)
The Ferrari Premium Attaché is a smart and modern bag, merging high quality Italian leather with technical detailing. It incorporates sophisticated craftsmanship with a 3M silver reflective zip and crisp embossed branding which combine the exclusiveness and performance of Scuderia Ferrari.
Ultimate SF 10 (R10,999)
The Ultimate SF 10 shoe has a clean silhouette and modern styling that will bring finesse to every look. It is made in Italy from Italian full grain leather and features advanced details for enhanced comfort, including a heel stabilizer inspired by Ferrari interior seating. The external heel counter features a tonal 3M reflective stripe for better visibility in low light conditions. Lace loops are treated with a waxed finish for a sophisticated performance touch while the PUMA Formstrip is executed in a very subtle laser etching execution on both lateral and medial side.
The Ferrari Premium Collection is available from April 2015. Retailers include PUMA stores, X-Trend and selected retailers nationwide.