It was announced yesterday that the FNB Wines2Whales MTB Event had been sold to the Cape Epic.
Stillwater Sports was the majority shareholder in the FNB W2W MTB Event, which was started 9 years ago, with three shareholders.
Michael Meyer, Managing Director of Stillwater Sports, commented on the sale: “This is a great day for mountain biking in South Africa. The FNB Wines2Whales is guaranteed to strengthen as a major event on the international stage, and will, with no doubt, perfectly slot into the MTB platform of the acquirer of the event.”
Meyer commented further: “For Stillwater Sports this is a positive step that brings with it new and exciting prospects. The FNB Wines2Whales is a massive outdoor event to organize. With the event being removed from our portfolio, we are able to focus on the growth of our other 20+ events, as well as the establishment of new exciting properties which will enhance the sporting landscape in Southern Africa.”
He continued, “Strategically we believe that the opportunities in the mass participation lifestyle sports environment are very strong, and that we are now ideally positioned to take advantage of these opportunities. We also have a strong view of where brands and businesses should be investing into experiential events as part of their brand positioning. We now have capacity to grow this part of our business.”
Looking to the future of the FNB Wines2Whales he continued, “The FNB Wines2Whales is a phenomenal event. The success that we have achieved to date would not have been possible without the tremendous support received from riders as well as the unwavering commitment of sponsors to create a unique experience for all riders. We are thankful for 9 years of valued support. The future is however extremely bright, and the event will no doubt continue to grow in popularity.”