Bridgestone has renewed its title sponsorship of South African Swimsuit 2014, the country’s annual search for the hottest beach body which will culminate in a scorching photo shoot in the Seychelles between 23 June and 11 July 2014.
“Bridgestone is very excited to be involved with SA Swimsuit for a second year. Bridgestone pushes the boundaries of tyre innovation and we want to continue to tap into the lifestyle market, so aligning with an exciting campaign like SA Swimsuit has served us extremely well in terms of market positioning,” said Jan Maritz, Bridgestone’s promotions and advertising manager.
Aletha Carswell, co-founder of SA Swimsuit and Managing Director of Netsport Media, said: “Due to the immense success of the inaugural SA Swimsuit Issue which was launched in South Africa in 2013, we are proud to announce that Bridgestone South Africa has reconfirmed its title sponsorship for 2014.”
SA Swimsuit is run through a dedicated website and Facebook page, the shoot is published as a supplement in SA Rugby and SA Cricket magazines and also has an extensive presence on Instagram, Pinterest, Twitter and Youtube generating plenty of noise for the model search and Bridgestone.
Beauties from across the country enter their swimsuit images and fans vote to push their favourite up the charts. One winner will then be chosen out of the top 10 finalists and will join nine established models on the shores of Praslin and Mahe islands in the Seychelles for the sizzling photo shoot.
After a significant increase in traffic across our You Tube, Facebook and Twitter channels, we are looking forward to further engagement with our followers during this year’s campaign,” added Maritz.
Bridgestone is giving fans a chance to #ShareTheJourney with the models and crew by posting daily content on all their platforms. To get a glimpse of the action visit www.treadsmartly.tv or www.facebook.com/bridgestonesa. You can also follow Bridgestone on Instagram at Bridgestone South Africa, or on twitter @BridgestoneSA