The fashion industry is at the forefront of bringing the latest colours into the market place. Every year there are over 100 Fashion Week events[i] around the world that wow fans with the season’s must-have hues. But it’s not just fashion that the colours of the year influence – everything from interior décor to product packaging light up with the latest hot tint. Smartphones have become an essential tool for daily life and with their latest offering, Samsung have ensured that their Galaxy S9 and S9+ are this season’s hottest accessories too.
In 2017, leading trend predicting company WGSN (formerly Worth Global Style Network) projected the rise in popularity of shades of purple into 2018.[ii] With the launch of the Galaxy S9 and S9+, Samsung surprised the world with its exquisite lilac purple and midnight black devices and most recently, Coral Blue.
Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa says, “The colours available for our Galaxy series are definitely on point in terms of trends and I love the fact that Samsung is now playing an important role in the world of fashion as well as being a technology leader.”
Get into fashionista territory with the colour that best suits your personality. Samsung’s colour reveal of the Galaxy S9 and S9+ in Coral Blue, which is now available in South Africa, relates to one-on-one communication and is idealistic. The colour signifies an enhancement of self-expression and the ability to communicate, at the same time inspiring higher ideals. The exceptional camera that’s part and parcel of the Samsung Galaxy S9 and S9+ is the ideal accessory for people who desire to express themselves and communicate that expression to their friends, peers and family.[iii]
Lilac purple is right up there with the latest fashion and style trends. When looking at what the colour purple represents, it’s all about the future, imagination and dreams. It’s known as an inspiring colour for people who are grounded, but also relate to the world of fantasy. It stands to reason then that smartphone users who choose this colour will enjoy the AR Emoji feature on the Samsung Galaxy S9 and S9+.[iv]
Black is a strong colour, indicating self-control and discipline, as well as independence. The Samsung Galaxy S9 and S9+ is also available in midnight black and this colour, which is always stylish, also indicates a highly organised personality. The features of Samsung’s flagship devices like Knox security, Bixby and the ability to open two app windows at once will suit this type of personality.[v]
Whether the smartphone an individual chooses is down to personal taste or has a deeper meaning, one thing is for sure, getting one of this year’s hottest innovations won’t cramp anyone’s style.