The South African Hockey Association (SAHA) has officially unveiled Grays as its exclusive technical apparel partner for the next five years.
By Jonathan Cook
The Grays apparel sponsorship, which runs until the end of 2020, covers all SAHA outdoor representative teams – from under 18 through to the senior men’s and women’s international squads, all teams participating in the forthcoming SA National Hockey League, as well as SAHA coaches and match officials.
As part of the partnership, Grays has the exclusive right to produce official SA Hockey replica wear, supporters wear, fashion wear and other key hockey products and will also be launching an official SA Hockey endorsed e-commerce platform later this year.
SAHA will earn a percentage of all revenue generated from these new revenue streams.
“It gives me great pleasure to welcome Grays on board as our official apparel partner. Grays is an iconic and global hockey brand and their partnership is a massive endorsement of our vision and strategy for hockey in South Africa. We are especially excited by their plans for the e-commerce platform, which is due to launch towards the end of this year,” said Marissa Langeni, CEO of SAHA.
Grays and its South African distribution partner, Leisure Holdings, are equally optimistic about the new partnership.
“Everyone at Grays is delighted to have secured South African hockey. Grays is the world’s leading hockey brand and as such is perfectly placed to support the exciting growth of hockey in South Africa.” added Richard Gray, Sales and Marketing Director at Grays.
“We really believe in the South African hockey revolution and see a sport that is on an upwards curve, from an interest and participation perspective. This is a true business partnership, with SAHA incentivised to help us grow the Grays brands in South Africa. We look forward to a very productive long term relationship,” concluded Brett Burnill, Director of Leisure Holdings