PUMA and Red Bull Racing kicked off a new partnership at an event in London yesterday, revealing a striking new team look. A car transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing car livery were all part of a stand-out show, which included drivers Daniel Ricciardo and Daniil Kvyat.
Hundreds of guests were treated to a powerful performance that saw an F1 car concealed under a drape morph into models. Showing off the new PUMA Red Bull Racing product collection, these dancers entertained the crowd with an energetic routine before the new look Red Bull Racing 2016 livery was presented with a dramatic crescendo.
At the heart of the new PUMA product designs is The Stampede – a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles and lifestyle collection. This print represents the strength and determination of Red Bull Racing, and brings a bold new look to the team for 2016.
Underpinning this new partnership is PUMA and Red Bull Racing’s desire to be Faster Together, a unifying hunger that drives both brands forward. With Red Bull Racing, PUMA will continue to push the boundaries of product design and racewear technology in F1 through the multiple year partnership that will always have Faster Together at its core.
Red Bull Racing fans will be able buy the replica and lifestyle collections at PUMA stores and selected retailers nationwide from Monday 22 February 2016. Highlights include a reversible Windbreaker featuring a tonal stampede mesh and the All Over Tee with a full body stampede print. The Ignite Stampede completes the look, a lifestyle trainer with the same silhouette as the shoe worn by the team mechanics and featuring PUMA’s performance running Ignite technology in the outsole for enhanced comfort.