With a Pink Right and Blue Left Boot, PUMA Tricks is Made for the Unbelievable
Herzogenaurach, Germany (14th May 2014) – The right boot is pink, the left boot is blue. PUMA today revealed Tricks, a colourful interpretation of its evoPOWER and evoSPEED football boots, made for the unbelievable and to be worn by the likes of Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus, Radamel Falcao, Olivier Giroud, Gianluigi Buffon and Yaya Touré at the 2014 FIFA World CupTM in Brazil.
Tricks is a key product element in the sport brand’s football marketing campaign “The Nature of Believing” which places the power of belief at the heart of the sport, and the unusual look represents the unshakable confidence of the players who wear them and evokes their “potential to do the unbelievable”. Players who wear Tricks strongly believe in themselves and not only strive to stand out on the pitch, but want to stand out forever and make history.
Spanish midfielder and current World Champion Cesc Fàbregas said: “Like all Spanish players I am so excited to go to the World Cup in Brazil and these boots will make a statement. I’ve played in evoPOWER since January and it is such a good boot. We believe we can go far in the tournament, and I like that these colourful boots will accompany me on our journey.”
Argentinean scoring sensation Sergio Agüero commented: “I am always happy to stand out on the pitch – usually I try to do so by scoring a goal, but why not play safe and wear an unusual pair of football boots? Jokes aside, I love my evoSPEED boots in these crazy colours and I cannot wait to go to Brazil, I really believe this will be a big moment for me.”
Mario Balotelli of the Italian national team added: “I have to be honest, the first time I saw the Tricks boots, I thought the PUMA guy was mad. But when I realised he wasn’t, I was excited. The evoPOWER looks cool in these special colours – it is definitely unique and in the end, it is exactly the reason why I chose to be with PUMA. They dare to be different and everyone knows that I do as well.”
German winger Marco Reus said: “In the past I have scored goals with both the right and left foot, so who knows whether it is the blue or the pink boot that can help me score in Brazil. The main thing for me is that I can help my team have a successful tournament. It will be my first World Cup and I am always so proud to represent my country. We believe in ourselves, and also believe we can bring that famous trophy back to Germany.”
The evoSPEED and the evoPOWER will be available in the pink and blue Tricks colourway for R2499 at PUMA retail stores in South Africa from today, and at other independent retailers from 2 June 2014.