PUMA has launched its second major Forever Faster brand campaign through a multi-million euro media investment with a dedicated focus on training. Offering up the question “What are you training for?” the global sports brand challenges individuals and teams to put more energy into training and more positivity back into sport.
PUMA’s take on training is that it’s not an end goal but rather a means to a more positive self and a stronger game. The more energy you put in, the more you get back. PUMA Training swaps excuses for endorphins and aims to be faster, stronger and fiercer. No matter what.
Bringing the campaign to life are the unique training stories of PUMA’s elite ambassadors documented on film – including the World’s Fastest Man Usain Bolt, multi-platinum recording artist Rihanna, star striker Sergio Agüero, Arsenal Football Club and the Cuban National Boxing team. Shot over the course of four weeks, the film series offers a sneak peak into the training regimen these individuals undergo to make sure they are on top of their game. It intimately captures their motivations and tactics to constantly improve and elevate every game they play with energy, excellence, and enthusiasm. Supporting them in their quest is PUMA’s latest release in the IGNITE family: the IGNITE XT. This high intensity training shoe’s responsive design maximizes energy and movement throughout the campaign.
For more information about PUMA Training and the new IGNITE XT Training footwear, visit puma.com/training.