DON’T RUN ON TRUST, TAKE A PUMA TEST RUN
Johannesburg, South Africa, February 2014 – The PUMA Test Runs, which kick off on 3 March 2014 at select Planet Fitness gyms in Gauteng, Mpumalanga and the Western Cape, are pop-up spaces where runners get to experience the comfort and adaptability of the sportlifestyle brand’s latest running shoes before they consider taking a pair home.
Both Planet Fitness members and non-members will get to try out PUMA’s new Mobium Elite v2, Faas 300v3 and Faas 1000 running shoes, with a team of sports specialists and activators on hand to explain the technical features of each shoe and how they suit individual requirements.
By participating in the PUMA Test Runs, members stand a chance to win one of 10 pairs of Mobium Elite V2 shoes, with the draw at the end of each activation.
The PUMA Visar App for iPhone and Android, which makes use of augmented reality features to showcase PUMA’s latest running and football product, will be used as a visual tool to give participants an even better technical overview of each shoe. Planet Fitness members who download the app will have yet another opportunity to walk away with one of 10 pairs of Mobium Elite V2s.
PUMA signed a partnership agreement with Planet Fitness on 1 January 2014 and all gym staff will be kitted out in PUMA’s latest fitness and running ranges, while Planet Fitness members qualify for various discounts on product.