PUMA has revealed a new Toyota Cheetahs kit for the Super Rugby 2015, which focuses on the team’s two distinct colours – orange and ‘pou blou’ turquoise, rounded off with purple numbers and trimmings – but with a shift to orange for the home kit.
“The latest PUMA kit for the Toyota Cheetahs is something of a landmark,” says PUMA South Africa’s Marketing Director Brett Bellinger. “Traditionally the home kit has been marked by a largely white-based treatment with the away kit being orange. PUMA and the management at the Toyota Cheetahs decided that we should start to introduce orange as the base colour for the home kits and we have done so in a gradual manner – this being represented by the fading from white to orange in the home kit.”
Kobus le Roux, Sales and Marketing Executive for the Totoya Cheetahs says: “Even though the orange jersey will be labelled as ‘Home’ and the Turquoise jersey as ‘Away’, we will play with both jerseys throughout the competition as required. This means our home fans will see us in both jerseys in Bloemfontein and we will also use both jerseys on tour. The new slick faded design makes for maximum brand exposure to our sponsors and maximum supporter loyalty to our fans.”
The new Toyota Cheetahs Home jersey will be in-store from 4 December and the Away jersey from 10 December – both will retail for R699. To get their hands on a jersey, fans can head to PUMA stores and selected PUMA retailers countrywide.