PUMA has launched its new Ferrari collection, a stylish and modern range of branded fanwear, lifestyle and team replica products.
Puma is a long standing partner to Ferrari as the official worldwide licensing partner for the iconic motoring brand and has also been the official team and racewear supplier for Scuderia Ferrari since 2005. Through this partnership, PUMA brings a full range of lifestyle, fanwear and replica apparel, footwear and accessories to Ferrari and Scuderia Ferrari fans around the globe.
The Ferrari collection is inspired by a seasonal design direction of Street v Track, with products combining precision patterns, technical zoning and engineered aesthetics, resulting in a collection that merges seasonal and modern designs with subtle and sophisticated Ferrari branding features.
Highlights from the new collection include:
The Ferrari Valorosso Mid Webcage Alonso (R1 599.00) in classic Ferrari colours, combines elements of racing and leisure with a yellow SF Ferrari shield logo, a Spanish flag and Alonso’s name and logo reinforcing the strong Ferrari Alonso relationship.
The versatile and stylish Ferrari Concept Jacket (R3 699.00) will adapt to all weather conditions. The jacket features a water resistant outer shell as well as a detachable inner padded jacket for optimum warmth and comfort. Multi-panel construction designed with zipped pockets, elastic draw cords and Ferrari branding makes it a must have for the season.
Ideal for a quick getaway, the Ferrari LS Weekender travel bag (R1 299.00) is decked out with deluxe materials and Ferrari emblems, such as the Scuderia Ferrari Logo. With an expandable snap button closure on each side for more space and a detachable and adjustable shoulder strap, the Ferrari LS Weekender fits all travelers’ needs.
The Ferrari Polo (R699.00) is simple yet sophisticated, reflecting the classic look of the Ferrari brand. Featuring the Ferrari Shield badge and the PUMA Cat Logo, this cotton top is perfect for any fan of the iconic Italian sports car manufacturer.
The Alonso shoe, travel bag and the jacket are available from July 2014 at PUMA stores and selected retailers nationwide, with the polo in-store in October 2014. Visit www.puma.com for more details