JUNE 2014 – As football becomes the main topic of conversation around the world, PUMA have teamed up with a handful of their most prestigious partners BAPE, COLETTE, ALIFE and KITH to give their innovative evoSPEED football boot a street and fashion inspired makeover.
Inspired by muscles, tendons and racing cars the evoSPEED is celebrated for its smooth curves and dynamic lines. This striking aesthetic gave the 4 collaborating parties the perfect canvas to explore the point at which fashion and football merge. Each pair of boots comes with a co-branded boot bag and there is also a collaborative football jersey to round out each partners offering.
The ALIFE collaboration is with a lifestyle concept www.alifenewyork.com which elevates and perpetuates the urban street culture of Downtown, NYC. The ALIFE logo is stamped all over the outer surface of this striking boot in red, white and blue.
The BAPE collaboration is with A Bathing Ape http://us.bape.com the Japanese lifestyle and street wear brand founded by designer, DJ and music producer Nigo. The all-over camo print make up of this boot is quintessential BAPE.
The KITH is a collaboration with the store www.kithnyc.com launched by legendary sneaker designer Ronnie Fieg in Soho, NYC. The KITH logo appears among a sea of arresting repeat print in red and blue.
The COLETTE collaboration is with the influential Paris store www.colette.fr which showcases exclusivities, pre-releases and limited editions. In keeping with its clean image, COLETTE explores colour graduation of their signature blue to create a boot that oozes Parisian cool.
The boots, each of which feature the collaborator’s branding on the tongue, will drop consecutively throughout the month of June and July. The exclusive PUMA evoSPEED collaborations will be available at the collaborating partners’ stores and in select global performance retailers. The boots are extremely limited, so you need to be quick.