Peugeot RCZ life-sized cake assists children in need

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A life-sized cake depicting Peugeot’s ultra-desirable RCZ sports coupé, created with the support of Peugeot South Africa, was one of the crowd pleasers at this past weekend’s Good Food And Wine Show, held at the Coca-Cola Dome in Northgate.

But there was more to this cake than turning heads: the huge and delicious RCZ was baked for a very worthy cause. Visitors to the show were offered a slice of the delicious automotive confection in return for any donation, with the proceeds going to Shammah House, a safe house for abused and abandoned children in Johannesburg.

The RCZ cake was the brainchild of Paul Vieria, a master baker and owner of two successful bakeries and confectionaries based on Gauteng’s East Rand: Rainbow Treats, and Cake Extreme. The main sponsor of the ingredients (300kg of flour; 200kg of sugar; 200 litres of oil and 15kg of baking powder) was sponsored by Bakels, while the 4 000 eggs were sponsored by Fairacres.

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Paul, who is the proud owner of a real Peugeot RCZ, spent many hours baking, sculpting and finally decorating the tasty replica of his automotive pride and joy before displaying it at the Good Food and Wine Show.

Visitors to the show queued to sample the delicious Peugeot cake in return for a donation, and when the doors closed after a very busy weekend, more than R22 000 had been raised for Shammah House. We are still awaiting the final amount of money received through the SMS line, where you can message the word “MEAL” to 39055.

The safe house was founded in 2006, and currently cares for 20 children from a modest home south of Johannesburg. It serves as an after-hours centre where police drop off children that have been found abandoned or abused.
Shammah House’s doors are open 24/7, and the centre provides a warm and caring environment, while also offering comprehensive assessments, medical services, and trauma counselling.

While Shammah House was the primary beneficiary of the RCZ cake initiative, other organisations also benefited.
The remainder of the cake was cut into slices, and sent to a feeding scheme in Noorgesig, which assists more than 1 200 children with much needed food. The slices of cake, kindly transported to Noorgesig by Meals On Wheels, brought some much-needed cheer to these children.

Peugeot has a close association with Meals On Wheels, which operates an extensive fleet of more than 70 Peugeot vehicles, all bought and supplied by Peugeot Pinetown.

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Established 50 years ago the Meals On Wheels Community Services target and helps feed the poorest of the poor and vulnerable persons in nine provinces in South Africa.

“With the deliveries of over One Million meals a month, the Peugeot Partnership is a wonderful way to go forward as this is Charity in Motion”, commented Gershon Naidu, Programmes Director at MOWCSA
“We are delighted to have been able to assist in helping children in need through this unusual initiative,” commented Francis Harnie, managing director of Peugeot Citroën SA. “We also hope that it has created much needed awareness about the plight of so many disadvantaged children in our country, and the very real need to help them.”

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