10KM RACE FEATURED AS PART OF INTERNATIONAL WE RUN CIRCUIT
Nike’s We Run Jozi 10km race celebrates 20,000 South African’s joining global running community while engaging through unique digital innovations
Nike today launched its WE RUN JOZI 10 kilometre race to be held on October 7th, 2012, and is one of 34 races to take place in Nike’s 2012 global WE RUN series which aims to inspire, enable and connect runners around the world.
20,000 South African’s will form part of the 395,500 runners from 34 cities participating in the WE RUN 2012 Series, which commenced September 1 in Prague, and will travel to countries across Africa, Asia, Central Europe, Middle East and Latin America, concluding in December in Brazil, while connecting runners through Nike’s most innovative and digitally advanced Nike+ technology.
Behind the curtain of the iconic Kings Cinema in Alexandra, it was revealed to media, renowned and aspiring athletes and celebrities that Johannesburg will play host to Nike’s first morning race in country. Following on the heels of Nike’s sold-out inaugural Run Free. Run Jozi 10 kilometre race in March this year which saw 10,000 runners participating in the most socially connected night race, capacity in the WE RUN JOZI race has been doubled.
Runners can expect a unique race experience however, in another first, this season’s race route it yet to be disclosed. The route will only be revealed once the 20,000th entrant has registered for the race. Everyday athletes will be encouraged to collectively inspire one another to help reveal the route by registering on www.facebook.com/nikerunningza. Race goers will have the opportunity to expose sections of the route, revealing the course in stages, with the last entrant ‘crossing the 10 kilometre finish line’ and unveiling the final point in the race.
Nike athlete and 800 meter 2009 World Champion and 2012 London Games medallist Caster Semenya, who attended the launch, was the first to sign up and unveil the start of the race, which will see the 20,000-strong field lining up on Katherine Street in Sandton at 9am on race day.
Anwar Jappie, Marketing Director at Nike South Africa said: “the highly anticipated ‘digital route reveal’ encourages the 20,000 everyday athletes from South Africa to make their mark on the global Nike WE RUN circuit and truly be a part of a great running movement. The WE RUN JOZI 10 kilometre race also calls upon these everyday athletes to find their greatness by setting new personal best challenges and accomplish a new goal in their training routine or personal lives.”
“Sharing their achievements via Nike+ instils a power of greatness as runners connect to the global running community where their achievements are acknowledged.”
In the build-up to race day, Nike’s popular Nike+ Run Clubs and training session will provide runners with coaching tips and paced runs to ensure they are ready for what will be a challenging course.
Semenya was joined by a number of renowned athletes and young, aspiring runners to unveil the race day tee which all runners will wear. The tee is black featuring the bright volt coloured WE RUN JOZI 10k logo emblazoned across the chest. The tee also features a pre-printed race number and will be a part of the race pack fee.
The race is divided into two categories, namely Student and Open, with the registration fee pegged at R70.00 (including VAT) per student with a valid student card, and R150.00 (including VAT) per Open Runner. A portion of the race fee will benefit youth athletes of the Alexandra Running Community.
The online registration for Nike’s WE RUN JOZI 10 kilometre race opens on Wednesday, September 5th at 12pm through the official race page on Facebook: www.facebook.com/nikerunningza
Nike’s WE RUN JOZI 10 kilometre race is in partnership with the City of Joburg, and supported by Central Gauteng Athletics and MTN.