The home shirt is today launched as part of the new campaign – “If it’s not blue, it will be”, a campaign which focuses on the players’ determination to dominate domestic and European football.. The shirt will be worn on the club’s pre-season tour to the US, with games against the New York Red Bulls from the MLS, UEFA Champions League winners, FC Barcelona and French Ligue One Champions, Paris St Germain, with a formal reveal at a grass roots football event in Harlem on 21st July.
The playful campaign will feature unique Vine videos and imagery including a lineup of first team players Diego Costa, John Terry, Eden Hazard, Juan Cuadrado, Oscar, Cesar Azpilicueta, Gary Cahill, Ruben Loftus-Cheek and Nemanda Matic who are all seen altering the world around them. From Diego Costa turning an unsuspecting fan’s kit from red to blue, to Cesar Azpilicueta and Eden Hazard changing a new car from red to blue, the series of Vine videos will land across adidas and Chelsea social channels from the 16th July and throughout the club’s US tour.
The home shirt design stays loyal to tradition, taking inspiration from several classic 1980s shirts by using several design features which made these kits fan favorites. With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colours and ties back to the club`s kit history. The vertical pinstripes underline this celebration of Chelsea`s history, having been a feature of several iconic shirts from the past 30 years.
Alongside the central design details, the 2015/16 shirt also includes a truly unique feature, a finger print woven onto a label on each shirt. The fingerprint is a symbol of each individual’s identity and by placing this on the shirt is a move by adidas to closer connect the fans to the club.
The new shirt also includes the latest adidas performance technologies designed to allow players to be faster and more comfortable on the field. The shirt includes climacool ventilation technology designed to help keep the body cool and dry through breathable materials, fabrics and special stitching which provides greater freedom of movement and comfort without sacrificing flexibility and resilience.
The “If it’s not blue, it will be” concept is part of the adidas #BeTheDifference campaign with which adidas announced the Football Revolution by introducing a new way of seeing football: football matches are decided on the finest of margins. A single piece of skill or a moment of madness can lead either to victory or to defeat. It’s all up to those who are able to make a difference on the pitch, those who create chaos and those who control the game – the game changers and the playmakers. Chelsea’s style of play and recent dominance fits perfectly into this mould, showing how their disciplined approach to both sides of the game has delivered stand out success in 2015.
The home kit will be available to buy from the 22nd July at adidas and Chelsea own-retail stores, specialist sports retailers and e-commerce channels worldwide.