Tata Motors partners with the Football Legend – Lionel Messi as the global brand ambassador for its Passenger Vehicles
- The Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador for the first time
- Tata Motors will be first Indian brand endorsed by the international sports icon, Lionel Messi
- This will be a long-term partnership for endorsing Tata Motors range of passenger vehicles, globally
Mumbai, November 2, 2015: Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The Company has signed-up the football player star, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as it global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.
This is the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador. The campaign is based on consumer insight and rides on a strong consumer motivation of ‘Seeking Excellence’ & ‘Self Belief’ which is epitomized by the confluence of two global brands- Tata Motors and Lionel Messi. The core idea of this campaign – Made of Great emerges from the inspiring thought of ‘What drives us from within is what makes us great’.