This season, Juventus will wear a new home kit infused with the passion of the Bianconeri fans, a kit that shows the club belongs to Turin.
The new home shirt boasts an enlarged club crest on the chest and Juventus’s famous black and white stripes with a new wider width. In a subtle and stylish change from last season, the color of the stripes now alternates in different positions on the front and back. The new shirt also has a stylish and tailored black polo neck collar with a deep V-shaped placket, a modern interpretation of the deep necklines often seen on classic Juventus shirts.
On the black collar inside the neck is a single white stripe, and underneath the collar is white with a single black stripe in the same position, allowing fans and players to flip up their collar to show their pride. Inside the back of the neck is a yellow and blue tape to represent the royal colours of Turin and the club’s traditional away colors. Below this is a white pennant tab with the message: “Fino alla fine” (Until the end).
Earlier this year, Juventus fans had the opportunity to decide which words they would most like to adorn this new kit, and through a public vote online, “Fino alla fine” proved to be the most popular.
The new home shorts are classic white with a thin black stripe along each side, a departure from last season’s black shorts. The new home socks are white with a black band at the top, and a wide tonal stripe of chevrons on the back.