Jaguar Project 7: A concept of passion

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They call it Project 7. It’s based on Jaguar’s acclaimed F-TYPE, its all-new, two-seater, convertible sports car and winner of the World Car Design of the Year 2013 award.

The name itself is derived from Jaguar’s seven Le Mans wins between 1951 and 1990 – a record for a British manufacturer – and its blue paintwork is reminiscent of the victorious Jaguar D-types of 1956/1957.

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The first thing you’ll probably notice about the Project 7 concept is the fairing behind the driver’s head. Along with this there’s a new front splitter, side skirts and rear diffuser all in carbon fibre. There’s also a lowered windshield and restyled font bumper.

Project 7’s unique interior features a composite single-seat with racing harness, a helmet holder and custom trim.

They’ve even managed to squeeze and extra 40kW and 55Nm from Jaguar’s 5.0-litre supercharged V8, which now produces 405kW and 680Nm.

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In addition to the increase in power – delivered to the rear wheels through Jaguar’s 8-speed Quickshift automatic transmission and Electronic Active Differential – Project 7 also features a free-flow exhaust system with a ceramic finish, 10mm lower ride height and a unique spring/damper tune.

Under Director of Design, Ian Callum, Project 7 went from being an experimental sketch by Jaguar designer Cesar Pieri to the track in just four months.

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