adidas unveils the Ultraboost 5. Redesigned from the ground up, it gives runners the highest energy return yet* thanks to a new midsole construction that offers 9mm more Boost. <\/p>\n
The shoe is built for those looking to get more out of their run, and to understand runners\u2019 relationship to energy adidas commissioned research which revealed that one in five 18\u201324-year-olds (21%) cite their energy levels as their biggest concern right now.<\/p>\n
Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: \u201cThe next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don\u2019t dedicate as much time as they\u2019d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.\u201d<\/p>\n
For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST\u2122 midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1. How? The Boost-packed midsole, which offers higher responsiveness and cushioning in the heel and in transition. instantly bounces back to its original shape as a runner\u2019s foot hits the ground, allowing them to go further while expending the same amount of energy. <\/p>\n
And, thanks to a new adaptive Primeknit upper, it offers adaptability and enhanced fit in key zones, maximising breathability where possible to make sure the foot is cool each step of the way. <\/p>\n
\u201cThe Ultraboost is a true running icon and this is our best yet\u201d says Simon Lockett, Footwear Product Marketing Category Director, at adidas. \u201c82% of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That\u2019s always been the superpower of Ultraboost, especially now it\u2019s back with more Boost, and a lighter weight than ever before.\u201d<\/p>\n
To keep the energy going, adidas has collaborated with nutritionist and adidas Runners Captain, Kiara Mayo, to create top energy-rich recipes, built to give runners that much-needed pre-run and post-run boost, as well as launching an exclusive content series where running leaders from around the world \u2013 including German fashion blogger and model Caro Daur, Mexican online personality Juan Bertheau and Brazilian social media personality, model, and influencer Jade Picon \u2013 share their mood-boosting essentials. <\/p>\n
Ultraboost 5 launches for both men and women in a white and grey base with expressive \u2018Spark Orange\u2019 and \u2018Lucid Pink\u2019 colour pops to represent the burst of energy the shoe unlocks. Available from R3999, the Ultraboost 5 and the Ultraboost 5X are available in-store and online at adidas.co.za, with Early Access for members of the adidas adiClub from today. <\/p>\n
To find out more, please visit: adidas.com\/running-shoes. Follow the conversation on Instagram, TikTok and X using #ULTRABOOST @adidasrunning<\/p>\n","protected":false},"excerpt":{"rendered":"