The South African Hockey Association is delighted to announce that Crossroads, a key role-player in the logistics and supply chain management environment in Southern and Sub- Saharan Africa, has extended their sponsorship investment in South African Hockey. Crossroads were an Associate Sponsor of the recent FIH Hockey World League event in Johannesburg in July 2017, which saw record crowds for hockey and over 650,000 unique television viewers on SuperSport for the 66 matches.
Crossroads sponsorship extension will see them take on the mantle of Associate Sponsor of the South African Men’s National Team and in addition will become the headline sponsor of the Premier Hockey League team, The Maropeng Cavemen for the 2017 edition of the PHL. Crossroads’ sponsorship of the National Men’s Team contributed greatly to the team’s African Cup victory in Egypt this past week which qualifies the team to play in the Hockey Men’s World Cup in Odisha, India in December 2018. This is the 8th consecutive African Cup title for the Men’s National team.
Tim Drummond, national men’s captain commented, “Traveling to Egypt to qualify for any major international hockey event is a tough task and we are delighted that we were able to pull off a tight 2-1 victory over the hosts in Sunday’s final”. Drummond continued, “Our national men’s hockey programme has suffered for many years from a lack of funding but with the support of Crossroads and other SA Hockey sponsors, our latest journey into Africa was fully funded. To receive this type of support from Crossroads provides a massive boost to the national team and the positive mindset of the team. We are extremely grateful for their support and we are proud to carry the Crossroads brand onto the Astro Turf.”
Arend du Preez, Managing Director of Crossroads said, “We are very pleased to extend our partnership with South African Hockey as we are delighted to be part of the #SAHockeyRevolution with the incredible growth of the game at a youth level and the sports strong gender equality positioning.”
He continued, “I would like to offer Sheldon, Tim and the team our congratulations on traveling to Egypt, returning African Champions and qualifying for the 2018 Men’s Hockey World Cup. We believe in agile minds and flexible solutions and the team certainly displayed these attributes last week in Egypt.
Stand-in coach Sheldon Rostron added, “In the current Men’s National Team I am particularly pleased with the diversity of South Africans representing the country and excited by the incredible young talent forcing their way into the set up. Players such as Tyson Dlungwana, Siya Nolutshungu, Ryan Crowe, Ryan Julius and Dayaan Cassiem will soon become big names on the International Hockey circuit. Together with established stalwarts and our strong overseas based contingent, I foresee a good few years ahead for South African Men’s Hockey. The one missing ingredient continues to be the financial resources to deliver a high performance programme equitable to that of the major hockey playing nations. This extended investment from Crossroads adds significant impetus to our efforts to close this gap.”