Showing its support for the Pink Day ODI between the Proteas and Sri Lanka at Bidvest Wanderers on Saturday, Castle Lager will be raising funds in support of breast cancer awareness.
The Pink Day ODI is held annually in support of PinkDrive, who provide free breast-cancer screening and education.
Castle Lager, the official team sponsor of the Proteas, will have the #BraBrigade out in full force to whip up our boys to knock breast cancer out of the park.
For every six that lands on the Castle Corner roof, Castle Lager will donate R25 000 to the cause and R10 000 for every 100 runs scored by a South African player.
Castle Lager’s breast cancer awareness campaign extends beyond a financial contribution.
Castle Lager introduces their #BraBrigade campaign.
With #BraBrigade Castle Lager is essentially bringing ‘bras’ together to encourage the important women in their lives to test for breast cancer.
Often men feel like they don’t know what role to play in breast cancer awareness. BraBrigade is essentially an opportunity for the men to have a voice.
Castle Lager is encouraging conversations around breast cancer on social media platforms by addressing the myths and sharing the real facts.
“Castle Lager are proud to do our part in creating awareness of breast cancer through our association with the Proteas and Pink Day,” said Vaughan Croeser, General Manager, Castle Lager.
“While breast cancer is perceived as a predominantly female issue it also affects the men in their lives.
“Through the #BraBrigade campaign we hope to get the men involved and renew our support of the women that have been affected by breast cancer.”
Supporters can stand a chance to win tickets to the game and join the Bra Brigade at Castle Corner on Saturday. Follow @CastleLagerSA for details.
A capacity crowd is expected for the match and fans are encouraged to get their pink on in support of breast cancer awareness.
Men are encouraged to bring their ladies to the game and they could be upgraded to the Bra Brigade in Castle Corner when they tweet a pic to @CastleLagerSA using #BraBrigade
Click on the link below to see Castle Lager’s campaign video of support for breast cancer awareness.