Premier League home kits 2017/18

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We take a look at all the 2017/18 home kits for the Premier League season ahead.

Arsenal

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We actually received this shirt from Puma South Africa and are quite impressed with the quality and design change from the previous kit. The detail on the shoulders isn’t clear from the photo but when you hold the shirt up it’s quite evident and creates a nice sense of depth. Classic red and white kit with an interesting collar.

Bournemouth

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Nothing too flash from Umbro here, classic colours, nice broad stripes. Terrible sponsors logo.

Brighton

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Welcome to the Premier League. Probably the best of all the Nike kits in the league this season. Not really sure why they didn’t use the same blue on the back as the front. Nice collar. Perhaps they just had left over 2016 City shirt backs and sewed a new front on it?

Burnley

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No issues with the colours but the collar looks like it’s twisting. Not a fan of betting firms as sponsors but overall a decent kit.

Chelsea

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Nice blue front, strange blue back. Another minimalist effort by Nike. Poor effort really for the defending champions.

Crystal Palace

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No words for the disaster dished up by Macron.

Everton

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Forgettable.

Huddersfield

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Of all the Puma kits in the Premier League this is probably the worst. We don’t really understand the fade on the stripes or why the brand logo is a different colour. Neat collar and sleeve accents overshadowed by horrendous sponsor logo.

Leicester

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The escape artists of 2016/17 keep the gold Puma logo despite a poor season the year before. The collar is decent and the colour of the kit a solid blue with fine pinstripe. The sponsor’s logo is quite nice with the gold crown accent.

Liverpool

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It pains us to say it but New Balance might well have delivered the best kit of 2017/18 with this retro looking Liverpool kit. It looks a lot like a throwback to the 80’s glory years kits to us, perhaps a suggestion that they need to up their performances?

Manchester City

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Marcel: Of all the Nike kits, the only one that doesn’t raise questions about the back material and the front materials matching in colour. If we’re completely honest, it’s a bit boring and one dimensional, a lot like Pep really but still streets ahead of any other Nike kit in the league.

Dirk: It’s a classic. A little boring but I like it.

Manchester United

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The third adidas kit for United, a big improvement on the previous ones although to be fair the downfall is the sponsor’s logo and not the shirt design. Sparing use of the three stripes while incorporating the black and white on the sleeves makes for a nice jersey.

Newcastle

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Classic black and white Geordie shirt with a modern collar is completely ruined by a horrendous sponsor logo. Stellar effort by Puma spoilt by commercial needs of the club.

Southampton

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Interesting design by Under Armour. Perhaps it looks better when the players are wearing it. Sponsor’s logo is not offensive, bizarre V under the collar makes the front look a bit more like an apron than a football jersey. Let’s see it in action.

Spurs

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Let’s put a sponsor’s logo on a white t-shirt and sell it. Oh wait, let’s add our logo. Hold on, it’s a football jersey, we need a badge. Who is this for again? Unimpressed.

Stoke

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Of the Macron kits this is the nicest and we still don’t want one.

Swansea City

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The most interesting thing about the Swansea kit is the sponsor’s logo. Bland and boring much like Wales.

Watford

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We quite like the Watford kit. It’s quite noticeable how adidas feel they can splash the three stripes down the Watford kit which they didn’t do with the Manchester United kit. Sponsor’s logo is a little big really but colours are nice and the collar looks great.

West Brom

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Another nice kit somewhat spoilt by another ugly sponsor logo. Interesting to see adidas use red for their own logo.

West Ham United

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We quite like the colours but don’t quite understand the funny blue line under the collar or the silly diamond vee above the sponsor’s logo.

In conclusion there are no real howlers but some of the sponsor logo’s are really awful. Sure, the Premier League is a global league and that’s why the clubs are earning gazillions from TV and sponsors alike but still, a shirt needs an attractive logo, or at least scale it down in size if it’s a horrendous mess of scribbles. Our favourite is West Ham. The worst is literally a toss up between Huddersfield and Palace while Everton’s is more suitable for a French rugby team. The most disappointed fan must be that Spurs sucker who dishes out a grand for a white T-shirt.

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